Social Media Allows for More of Benjamin Moore

Summary: When TV home makeovers show how the “other” half lives, it can leave the rest of us feeling inept. If you coulda, woulda, or shoulda gone soft eggshell white instead of that paint-the-town red, Benjamin Moore’s “Expert Exchange” is right up your living room.

They are offering a concept to help answer those in décor disarray by turning their rooms magazine gorgeous. In a new 15 million print and social media campaign, professionals are yours for the asking via Facebook, proving that the decorating times, they are a changing.

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