Summary: When you write articles that cover the advertising and marketing industry, one perk is that CEOs or marketing executives often contact you with information on their latest and greatest campaigns, ideas, or endeavors. Although this can be overwhelming, I welcome the opportunity because I don’t always have the time to filter the mass amount of information available for the next post.
While some PR departments simply send their releases to all bloggers hyping “news” that isn’t news, the companies that understand social media reach out and offer interviews or views on the industry that prove interesting and worthwhile.
This brings me to the BRAND X Group, a California firm that describes themselves as “a brand management firm whose focus lies on a comprehensive approach to the marketing side of business growth.”