Up Next: Brand TV

Summary: The attention span of the consumer has decreased rapidly since the 1960s. No longer can the average advertisement be over a minute; you’re bound to lose them unless the message, product, or service is brand new. Even a 30-second ad is getting too long for the consumer to stand; it is becoming a common practice for many advertisers to buy 15 to 20-second spots, making the message shorter and hopefully quick enough for the consumer to pay attention to all of it.