AdLand: Better Than the Golden Age?

Summary: As human nature dictates, we like to become nostalgic about the past. Things seemed easier in the past, because we already know what happened, and with events and activities behind us, the benefits have seemed to outweigh the costs. When we approach and present and future, our natural tendency is to be risk-averse — keep doing what has been working, because something new might make everyone worse off.

This entry was posted in Advertising, Marketing, Promotions, Uncategorized. Bookmark the permalink.