Pepsi, Anheuser-Busch Begin In-House Media Buying

Summary: In October 2009, PepsiCo and Anheuser-Busch entered into to a joint-purchasing agreement. It came as an effort to lower prices on business-related items like office supplies, travel, transportation services, and travel expenses. As of early April, the two companies announced this agreement would extend to include marketing and advertising efforts.

According to Kantar Media, A-B and PepsiCo spent close to $1.2 billion on measured media in the U.S. last year. By category, the spending works out to be approximately $490 million on network TV, $182 million on cable, $194 million in magazines, and $70 million on out-of-home.

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