Summary: The fun thing about advertising is that one can grab ideas about the industry from all over the world. In a global economy, businesses have to find ways to create messages that appeal to customers. Plain and simple. Therefore, when one part of the world is having a problem busting out of its creative bubble, it is worth taking a look to see what is going on.
And the problem across the pond in Asia resembles a glaring issue here: agencies are afraid to take risks.
We agree that agencies need to start turning away from gimmicks.