Ogilvy & Mather Creates #Ogilvy Change

Summary: As behavioral economist Dan Ariely wrote, humans can be guaranteed to be predictably irrational beings. Behavioral economics, then, is the way we can figure out why people react to certain ideas and actions. Consumer behavior falls within this field of study, since it too attempts to reveal why consumers act the way they do when buying a good or service.
Finally an agency, Ogilvy & Mather UK, understands the value of such principles. It has announced that it will open a behavioral science arm called #OgilvyChange, and it will be available exclusively to its client list. The article reports that #OgilvyChange will use aspects of social psychology, behavioral economics, and cognitive psychology to help answer questions regarding how their clients’ customers operate.