Summary: In this era of advertising we have a lot; cool offices in ex-slums with a fair-trade coffee shop next door, a myriad of communication technologies for our brains, and all kinds of new stuff like Innovation Strategy, UX, and more. There’s also shrinking budgets, fewer boondoggles, less time to think, more thinking to do, higher expectations, disappearing partnerships between agencies and clients, and more. Where relationships were once nurtured and trust was valued, we now seem to have many impediments to that.
Follow these mating don’ts and one day, children of the Corn Flakes, there may be a working dinner without bad deli-trays.