Why Wasn’t It Always This Way?

Summary: They say there is a pot of gold at the end of every rainbow. In the advertising industry, that pot of gold seems to have recently acquired a first and last name- Ellen DeGeneres. Yes, it appears it is not only daytime television, but also powerful brands that see potential in the comedian/actress’s quirk, wit, and dry yet inexplicably wholesome humor and charm. Enter JCPenney. The company has undergone some major changes.