Colbert Puts Wheat Thins on Notice

Summary: When television spots aren’t enough, brands naturally find ways to become part of the show in order to get that extra placement. This past week, Stephen Colbert of the The Colbert Report gave Wheat Thins a chance to cash in on his “Sponsortunity.” He has done this with several brands, with Doritos being the previous sponsor. How did the Wheat Thins marketing group, led by Nabisco, do?