Summary: At the start of a new year, big businesses take that time to look at their budgets and line items to see what they think will make them more efficient and streamlined. Others look to change up relationships, and look to see if adding a new spark will be the winning formula. Unfortunately for the agency world, big news about such changes came this week. First, Goodby, Silverstein & Partners (GS&P) has reportedly laid off at least 100 people at its San Francisco office, which would account for close to 14% of its staff. GS&P lost its relationship with Sprint, who came to them only four years ago and was one of the agency’s flagship clients.
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