Summary: During one week of programming on NBC, detectives on “Law and Order” checked out a scam, a nurse on “Mercy” organized a charity bike ride, and both “30 Rock” and “The Office” sent out messages on recycling.
While product placement within shows and ad scheduling within pods is nothing new, NBC Universal is testing “behavior placement” within the content of some of its shows. According to the The Wall Street Journal, NBC is creating programming with a message in an effort to gain advertising dollars by matching the show’s content with an advertiser’s products.