Summary: In the advertising world, there are a few professionals throughout the times that have turned from leaders of the industry into giants and finished as legends. One of those legends in advertising is Leo Burnett. His dedication to ideas, hard work, and creating good advertising — not for the sake of the client, but for the sake of the agency and advertising itself — has made him a name every ad professional learns in a very short time in the field. In the era where creativity takes a back seat to efficiency, in a system where technology trumps art and expression, it is a nice refresher to stop and listen to one of the greats who made modern advertising what it is today.
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