Summary: “We’re not so different, you and I.” At least that is what the advertising community is saying to the 99 Percent and Occupy Wall Street protesters. When we look into the core beliefs of the movement that took 2011 by storm, it is not hard to see that AdLand and Occupy Wall Street have a common enemy in this swirling economy. History shows that the advertising community rose and became prosperous as the middle class grew. And now we see, as the income disparity widens between the 1 percent and the 99 percent, the advertising dollars for brands and media that cater to the middle are dwindling.
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