Agencies to Corporate Marketers: ‘Stop It’

Summary: During the past couple months, we have been looking at the complaints in the advertising industry about the lack of talent and creativity. There must be some underlying factor as to why these complaints continue to carry on, or maybe it’s the combination of a few issues snowballed into something larger. Perhaps the recruitment of talent is the issue. True, the advertising industry needs more diversity within its ranks and leadership, but that has been the case for decades. Is it what the people want?