Ogilvy on Advertising

Summary: “Promise, large promise, is the soul of an advertisement.” -Samuel Johnson. That quote was just one of the many takeaways in the interview with David Ogilvy when he appeared on the David Susskind Show while promoting his second book, Ogilvy on Advertising. The hour-long interview was full of wit, wisdom, and name-dropping, along with Ogilvy’s famed brashness and dry humor. When I stumbled upon it on TV Guide, I couldn’t help but watch the interview in its entirety. Susskind and his producer titled the show after Ogilvy’s nickname, “The Pope of Modern Advertising.” It seems a little exaggerated, but after watching the interview, one could at least understand the title.