Advertising’s Role in ‘The Conversation’

Summary: There is an international panel gathering in Berlin where the best minds in the world can gather and pitch ideas that can change the world we live in. One of the people chosen was a professor from Columbia, who is arguing that framing a conversation in the right way can help leave all the bad ideas off the table, and essentially put the good ideas out in the forefront to be debated. She offered the example of designing a building. Imagine you are leading an architecture firm.