BlackBerry’s Sweet Image Move

Summary: Tomorrow, RIM’s BlackBerry will take what many think may be its last gasp at long-term survival by doing something it has resisted doing since its seedling years — it will try to be cooler. Instead of offering refunds for its most recent service outage, the company is hoping to compensate its customer base and encourage them to use the product in a less business-like capacity with $100 in credits for apps to download. It may be just crazy enough to work.