Predicting Consumer Behavior Gets Easier

Summary: These days, it is not only the consumer that has to cut through the online clutter; researchers and advertisers have to do the same. But now, at least for advertisers, it may be getting easier. Laurie Sullivan, the editor for MediaPost, wrote a wonderful piece about how far the efforts of collecting consumer data have progressed. There is a new age of online targeting for advertisers on the way.