Summary: In advertising it’s best to strike while the branding iron’s hot, but when its sizzles, strike yesterday. Simon Cowell surprising called Lady Gaga “the most relevant pop artist in the world at the moment,” and if proof isn’t in Gaga’s new nine-minute “Telephone” video directed by Jonas Akerlund, what is?
This controversial, over-the-top shocker took three days to shoot and almost two months to edit. The video, not surprisingly, has garnered lots of buzz, though not for the obvious.