Carlsberg Crafts Beer with Ladies in Mind

Summary: Statistically speaking, beer is not the drink of choice for 7 out of 10 women. Nearly half of women would prefer to have a glass of wine, thank you very much. And while craft beers have been credited with making beer more popular with the high-heeled set, that industry hasn’t come close to bringing the number of women grabbing a bottle of cold brew to the men who claim beer is their number one drink (54 percent). Danish-based brewer Carlsberg wants to change that. They’re starting from the outside in with a beer they say is “intended for modern women and men, who appreciate a refreshing taste delivered in a stylish design.”