The Real Reality of Advertising Creative

Summary: Whether we admit it or not (we generally do), most of us advertising creatives really do fancy ourselves artists. Be it through graphic design or the written word, we consider our work to be our art. Thing is, though, we, in the back of our minds, have to remember that this work is ostensibly done in the name of, and fully funded by, commerce, and that there is a not-so-veiled expectation that additional commerce shall commence as a result of our efforts in support of said commerce.