Summary: Is it possible to show a car shopper what driving your vehicle is really all about? Can you put her behind the wheel and on the road? How about delivering a test drive within the confines of a print ad? Volkswagen, Apt, and Mobiento think so. And they have the print ad–and iPhone app–to prove it. Using Augmented Reality, the shopper/reader downloads an iPhone app and takes a test drive directly in (or over, as the case may be) print ads appearing in popular Norwegian magazines.
-
Archives
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
-
Meta