Farting Horse, or Appealing to the Lowest Common Denominator

Posted on February 18, 2011 by

Summary: If you choose to use humor as your literary device, I prefer smart-funny to dumb-funny (or just plain dumb). If your ad concept isn’t funny enough to make someone smile or laugh unless it involves a groin shot, a passing of gas, or a semi-racist or unfortunately stereotypical punch line, I don’t think it’s even worth pursuing. Or is it?

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