Summary: Be it a spot featuring an SUV conversing with a dog, a perky housewife hawking tartar-control toothpaste or a handsome, bare-chested guy on a horse, creatives crave having their work seen by as many folks as possible. And whether this desire is purely ego-driven, sales-driven, or a mix of the two is up for debate, the old adage states, “the more eyes, the better.”
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