Creative Gurus Serve Some Seriously Sweet Copy

Summary: The creative gurus from Mother NY have graced us with their genius and put forth a truly “raw” campaign for Sugar in the Raw and Stevia in the Raw. What’s so special about this campaign? Oh, nothing much, except big, bold, and beautiful headlines dominate the entire page plus some hilariously long copy — a young writer’s dream. With the clever tagline “It’s Only Natural”, the campaign offers the truth about how food and Sugar in the Raw are a part of everyday life. From binge eating baked goods to overpaying for a fancy coffee drinks, Sugar in the Raw mixes up recipes that will make you feel less guilty.