Summary: Diet Coke has taken a break from their regularly scheduled advertising to back a real cause. Step back Pepsi Refresh Project, Diet Coke has joined forces with TBS and is a front for Team Coco.
For those who unaware, Team Coco is the followers/stalkers of late-night favorite Conan O’Brien. Since the ending of his famed late-night show, O’Brien has kept his fans on the edge of their seats waiting for his new show on TBS. Finally, his new show debuts Monday at 11 p.m. on TBS.
As a little teaser, Diet Coke has funded the quickest late night show on TV, the “Show Zero.”