Summary: Everyone knows yogurt is good for you, but did you know it is fashionable and digitally stimulating? Now, that’s news.
In an attempt to be “fun and engaging,” Greek yogurt brand FAGE (“fa-yey”) not only is running a stylish print campaign in Vogue and Elle, heralding their yogurt as “fashionably low in fat,” but they also are employing some unexpected digital imagery on Wired’s site and artistic interactive play on Epicurious.com. It’s not the first time FAGE has attempted to attract a consumer’s attention.