Summary: Did you know it is National Cookie Month? How about National Domestic Violence Awareness Month, National Dental Hygiene Month, and National Cybersecurity Awareness Month (among many, many others)?
No? Well, who could blame you?
Many of these official, official unofficial, and ultra unofficial theme months are under the radar except to those in the industry they originate from and directly affect.
Traditionally, they are created to address a public health concern or social issue, but in recent years, they’ve been a quick add-on to a media schedule and an even quicker way for an agency to please a client.