Summary: Certainly most brands must know we are not that stupid. What does Tiger Woods having an affair have to do with AT&T cell phones or a Cadillac convertible? We as consumers are smart enough to know the difference between one athlete’s actions and reputable brands.
Is it surprising that Tiger Woods’ endorsed brands haven’t gone down in sales? It’s interesting that some reports think that because of a celebrity scandal, consumers will not purchase or buy a product for the sole fact the celebrity is in the advertisements. We’re smart enough to know that the company hired the person to advertise their brand and engage consumers, not run the company.