John Deere’s Campaign Cultivates Creative Lawn Mowing

Summary: The agriculture-equipment manufacturer’s campaign features real customers who use their creativity to design lawn art to inspire “topiary masters” to express themselves using their John Deere equipment and a love for all things outdoors. John Deere asks, “What Will You Create?” Brand loyalists can upload their masterpieces at JohnDeere.com, which has been totally reworked to reflect the campaign. Although Deere products appear everywhere, the campaign focuses on the stories, including that of Pearl Fryar, a Bishopville, South Carolina man who has spent over 1,200 hours on his John Deere tractor.