An Advertising Campaign in a Creative State

Summary: With hopes of being the answer to what you did on your summer vacation, Pennsylvania is campaigning in a creative state of mind. By connecting with Foursquare, the social location network app offers 100 insider tips to entice travelers to the state’s hot spots.

The campaign, “The Fantastic Roundtrip-a-Matic,” is aimed at young travelers and provides an additional reason to travel, according to Steve Red, president and CCO at Red Tettemer, the tourism board’s agency.

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An Advertising Campaign in a Creative State

Summary: With hopes of being the answer to what you did on your summer vacation, Pennsylvania is campaigning in a creative state of mind. By connecting with Foursquare, the social location network app offers 100 insider tips to entice travelers to the state’s hot spots.

The campaign, “The Fantastic Roundtrip-a-Matic,” is aimed at young travelers and provides an additional reason to travel, according to Steve Red, president and CCO at Red Tettemer, the tourism board’s agency.

This entry was posted in Advertising, Uncategorized. Bookmark the permalink.