Creatives vs. Time

Summary: Today it is almost impossible to keep up with all of the creative agencies opening and closing in pretty much every market. Just when you think you figured out which shops are starting to pull away from the pack and make a name for themselves, they mysteriously disappear. That leads to the question: What makes a company’s longevity possible? Unfortunately, there is no one answer or solution that can guarantee success for any business, but there are clear qualities for those who have stood the test of time. Success starts with people. Is it the most talented people that secure a company’s longevity? Not really. Creative medias are constantly changing.