Knowing When to Cut Your Campaign Loose

Summary: I recently met with an old colleague who is currently at a major agency, and although we had promised not to discuss work beforehand, we eventually couldn’t help ourselves. Apparently, there is something in an advertising creative’s DNA that does not allow us to break away from our area of expertise when we get together, and by now, we should probably just accept that fact. I assume this is because, unlike most professions, ours is always around us with no chance for escape. So there we were, at a local establishment when a new commercial for an old product came on. It was at this point that our conversation went from family to advertising.