Monthly Archives: August 2013

Summary: As the advertising world watches the Publicis-Omnicom merger, other races are beginning to pick up. Yes, like we said earlier and as Sir Martin Sorrell stated when the news broke out about the major deal, “further consolidation is inevitable.” … Continue reading →

Summary: As much as people like to say that they like options, the research suggests that people are better off with fewer options. We have covered the “paradox of choice” before; when people are presented with more choices, not only … Continue reading →

Summary: If you are a regular reader of Beyond Madison Avenue, you would know that we believe that being cut from the cloth of the generalist is the key to success and longevity in the advertising industry. Yes, we believe … Continue reading →