Monthly Archives: July 2013

Summary: New business in the agency sector is tough. If your agency isn’t receiving tips on RFPs, or is far from being on the agency search consultant’s short list, it is then imperative to have a new business strategy. But … Continue reading →

Summary: Goodbye single indie shops? The trend in the advertising agency sector does not look good for the startup agency. The environment in which we operate is changing, and barriers are being created that make it nearly impossible for them … Continue reading →

Summary: One of the most dangerous things a communications professional can do is believe that they know everything there is to know about their trade. Whether it is public relations, advertising, or marketing, the moment we cease to learn in … Continue reading →