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Monthly Archives: July 2013
AdLand Growth Slower Than Expected
Summary: Financial reports and industry reviews are coming out, and most are bringing bittersweet news. Advertising can be likened to a leading indicator; if businesses are spending more on advertising, then the economy overall may signal improvement. News from the … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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It’s All About the Beer Bottle
Summary: A room at Marcus Bailey Worldwide: 20 creative teams, 10 Creative Directors, 40 Associate Creative Directors, 10 group heads, 30 Account Supervisors, 10 Media Supervisors, and their counterparts in Marcus Bailey Digital Interactive Social Worldwide. Waiting for Creative Chief … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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‘Departure Roulette’: WWYD?
Summary: Setting up shop in New York’s JFK International Airport last week, Heineken premiered a daring game for the boldly adventurous traveler. “Departure Roulette” is a rather simple game, but bears extreme consequences. The traveler who accepts the challenge steps … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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