Monthly Archives: June 2013

Summary: It is a common goal to strive to “rise above the clutter,” meaning to capture your target audience’s attention, and build a loyal, active following. We could liken that to wanting to be popular. Yes, we all want our … Continue reading →

Summary: It is a common goal to strive to “rise above the clutter,” meaning to capture your target audience’s attention, and build a loyal, active following. We could liken that to wanting to be popular. Yes, we all want our … Continue reading →

Summary: Advertising and product innovation go hand in hand. A good product cannot grow its audience base solely on performance alone, not in this monopolistic economic environment. Nor can a bad or plain product bring in a ton of revenue … Continue reading →