Monthly Archives: June 2013

The Uncomfortable CMO

Summary: Here at BMA, we focus mostly on the agency side of AdLand. There are times, though, when it is important to stick up for the marketers on the other side of the aisle. The lead for the other side, … Continue reading

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Of Facebook Advertising

Summary: In case you missed it, the biggest news coming out of Facebook is that it will no longer be supporting sponsored stories. Yes, according to the announcement, the social network is streamlining its advertising resources in order to provide … Continue reading

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Leaving a Legacy

Summary: As we journey on into the ever-changing landscape of AdLand, we can’t help but wonder what sort of legacy we could leave. As creative professionals, we would all like to have something that we created linger on well after … Continue reading

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