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Monthly Archives: June 2013
Licensed to…Advertise
Summary: Several days ago an architect was being interviewed on NPR. He was quite upset about the situation in California, where an architecture firm designed a prison that was known for its use of “solitary confinement.” The architect believes that … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Test the Idea, Not the Work
Summary: As we have written before, research in the advertising community gets a bad rap. Mostly because the way research is implemented in the process is grossly inefficient. AdLand teases and is teased about focus groups, and how bad they … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Who Cares About Cannes?
Summary: Add a bunch of shiny objects, several thousand ounces of alcohol, and the advertising industry, you have yourself an awards ceremony. Our industry has been adamant on awarding itself for creating good work. That is not necessarily a bad … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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