Monthly Archives: June 2013

Millennials: Valuable, or ‘Lost’?

Summary: In our society there are two groups going back and forth about how important this Millennial generation truly is. As members of this generation, we would like to put ourselves in the “valuable” corner, but there are valid claims … Continue reading

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Do Ads Insult Your Intelligence?

Summary: There are many opinions about how good advertising is done. It’s true; different audiences have different tastes, so if the advertising is going to cater to its targeted audience, we are going to see a wide variety of messaging. … Continue reading

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Situational Advertising

Summary: It is remarkable how easily we are influenced based on our environment. Remember when you learned something in a classroom? Outside the classroom you wouldn’t remember for the life of you, but once you are placed in that exact … Continue reading

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