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Monthly Archives: June 2013
Creating Advocates for Advertising
Summary: Overall, advertising has had an uphill battle to maintain a positive reputation, inside and outside the industry. Outside, we have anti-advertising groups and consumer advocacy groups calling for the banning of advertising, and inside the industry we have professionals … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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A Promotion Fit For the Seven Kingdoms?
Summary: This week ended the Game of Cones promotion from HBO and Foursquare, which involved people checking into ice-cream shops in New York and San Francisco to find out who would win the Iron Cone. Whichever shop got the most … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Martin Sorrell on Industry Trends
Summary: Sometimes coverage on events like Cannes can surprise us. During the latest festival, AdAge got a chance to sit down with WPP CEO Sir Martin Sorrell to talk about some of the most recent developments in the advertising industry. … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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