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Monthly Archives: May 2013
Show us ROI, You Get 50K
Summary: Ah yes, Big Data and ROI rears its ugly head, once again. At least it’s coming with $50,000. Now you have our attention. The ANA, with sponsoring marketing data firm MarketShare, just announced a competition for any individual or … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Cookie Filled with Wonder: Oreo
Summary: What Coke is to the soft drink industry, is what Oreo aims to be for the snack food industry. The cookie brand launched its “Wonderfilled” campaign this past weekend, which started with a 30-second and 90-second commercial spots during … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Who Loves Your Brand the Most?
Summary: When meeting with business owners or brand managers, we tend to spend the majority of our time talking about the audience. How it is made up? Who in the audience are the major opinion-makers? Gatekeepers? How can we make … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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