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Monthly Archives: May 2013
When A Client Walks Away
Summary: In the agency world, you will not have the same clients working with you forever. Though it would be nice, it just doesn’t happen. Sometimes the work gets too expensive for the client, people change within the agency or … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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On Being First
Summary: If everyone engages in a “best practice,” is it still considered one? If a blogger or marketing professional reveals “7 Secrets to Winning Business,” are they still secrets? Our society likes to believe that if we assimilate certain behaviors … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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The Bargain
Summary: We usually don’t cover the themes of Mad Men episodes here, but we thought a certain point was made during the last episode that was too good to forget. When Don had his “epiphany” in his office and called … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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