Monthly Archives: March 2013

Summary: When pitching a new idea, concept, or the latest creative to our team and clients, it is easy to fall into the trap of saying that the next campaign or creative will work because “we know it will.” We … Continue reading →

Summary: The battle of young ad professionals versus old ad professionals will never get old. Because AdLand is a place where things need to be appealing, relevant, and “sexy,” many people believe that those who are over the age of … Continue reading →

Summary: We have been living in the age of the “connected consumer.” Consumers have more access to information and options than ever before, causing their voices to be heard by brands and advertisers at the loudest level in history. As … Continue reading →