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Monthly Archives: February 2013
Vine: The Next Big Thing in Advertising?
Summary: As with any technology, if it’s deemed worthy, it is only a matter of time before people find a way to promote their products and services with it. Lately I have found myself drawn to Twitter, and I feel … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Good & Loose: The Ad Campaign
Summary: During the Golden Age of Advertising, an ad campaign, when set in place, was rarely changed. Sometimes there were some unforeseen occurrences that caused a campaign to stop running or change its message, but the overall industry usually stayed … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Why the ‘Banned Ad’ Gimmick is Only a Gimmick
Summary: Getting space in certain time slots, shows, and live programs can be quite difficult at times. We saw that in the Super Bowl; not many companies were ready to shell out the $3.8 million for 30 seconds. In other … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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