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Monthly Archives: February 2013
What’s a Sponsor to Do?
Summary: Athletes and celebrities can certainly give sponsors and advertisers headaches. As brand ambassadors, these athletes and celebrities agree that they will uphold the image that the sponsor or brand wants to project. When it comes to overcoming and beating … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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You Want the Job, So Get Your Resume (On Your Own)
Summary: You need a resume. You need a good one because you are going into advertising or staying in advertising. What do you do to get one? You could do it yourself or you call the resume service. We went … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Inattentional Blindness in Advertising
Summary: To be successful in advertising, we believe that you must have the generalist mentality: know a little about a lot. A successful person in advertising is smart; they know their skill and ability, and rarely waver. Rarely. We’ve said … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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