Monthly Archives: February 2013

Summary: It is the copywriter’s fault. It is the manager’s fault. It is the creative director’s fault. It is the designer’s fault. It is the vendor’s fault. It is the intern’s fault. Without proofreading, it is everyone’s fault. With an … Continue reading →

Summary: Who would have thought that with the purchasing power of women rising, and households with women earning the higher share of the income, that men would become a hot target for advertisers? Yes, as the world continues to flip … Continue reading →

Summary: For a few years as a retail art director I worked primarily with children, from babies to size 14. And I met all kinds of children. Some were onlies, used to being the center of attention. Others were part … Continue reading →