Monthly Archives: February 2013

Summary: Protect this brand. “I Will.” Yes, Under Armour is suing Nike over using the “I Will” slogan, stating that Under Armour has used variations of “I Will” dating back to 1998, and that Nike’s use of it is infringing … Continue reading →

Summary: Marketing professionals and their IT colleagues can no longer “put up” with one another, or simply exchange pleasantries in the hallways. No, with the increasing emphasis on data and information flow, especially when it comes to tracking campaigns, monitoring … Continue reading →

Summary: When times get tough for brands, that is the best time to employ creative problem solving. When profits fall and losses are posted, the most often-used solution for brands is to shed jobs, services, and availability. Sometimes shedding is … Continue reading →