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Monthly Archives: January 2013
The ‘Pay Your Dues’ Era Has Passed; Deal With It
Summary: As Millennials and twenty-somethings continue to “invade” the business environment, we have seen article after article, blog after blog, interview after interview, about how to deal with the “ME” Generation. Generation Why Not. Generation Whine. The adoring list of … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Who Can Consumers Trust?
Summary: When it comes to finding information online, who can one trust? Consumers are finding it hard to answer that question. There is so much information out there, it is hard to differentiate the source, the reviewer, and the uninformed. … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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New Movement in Anti-Obesity Advertising
Summary: Obesity is getting worldwide attention. It only makes sense, then, that the emphasis of advocacy will fall on the shoulders of AdLand. Organizations worldwide are ramping up campaigns and initiatives to face the obesity problem. One of these campaigns … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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